We will always begin with your final goals in mind and conduct research accordingly. Our recommendations will suit your budget, speak to your prospects and set you apart from your competition.
In deciding which tactics to fund for the organization, the key is to discover the productive tactics. More traffic isn't always productive, more clicks may just waste your team's time. Segmentation analysis combined with real-time research will deliver valuable insights.
The Excelovation Process ~ Inspired by Lean Six Sigma and Refined for Marketing
Understand the business, the goals, the challenges and the long-range plans.
Learn how the tactics work and define ways to measure ongoing success.
Identify gaps & opportunities. Suggest a tapestry of tactics to achieve goals.
Review metrics over time, recommend adjustments to optimize.
Confirm success & sustainability; iterate to continue improvement.